Awesome question, anonymous. In fact, the Clear Science staff voted to do this question first when we rolled out Clear Science. Check there for the answer.
This is a good opportunity to link to all the posts tagged ATOM on Clear Science, which go into more detail. Our favorite Clear Science tags are the big ones (chemistry, physics, biology) along with black and white science and star stuff (about Carl Sagan, who is a Clear Science all-time favorite).
